Surveillance techniques
Thanks to the networked nature of the internet, in which information is always flowing both ways, there's no shortage of ways for apps, devices and websites to collect information about us.

Thanks to the networked nature of the internet, in which information is always flowing both ways, there's no shortage of ways for apps, devices and websites to collect information about us.

It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

"Given the opportunity, young people do care about issues relating to the harnessing and use of their information online. They want to know what information is being taken from them, and why. They want companies to be more open about how data is being used."

Intellectual property - Anything that comes into being through invention or artistic creation. When an intellectual property is also real property, it is possible to own one but not the other – so that owning a painting (real property right) does not automatically give you the right to make copies of it (intellectual property right).

What is intellectual property?: A novel? A film script? A joke? A cook book? A character in a TV show? A painting? The lyrics to a song? All of these are intellectual property.

In Canada, consumers have certain rights to use copyrighted material without permission or license from the owner of the copyright. These rights are defined in the Copyright Act as Fair Dealing exemptions and were redefined in the 2012 changes to the Act. A good knowledge of Fair Dealing can be extremely helpful in understanding what you and your students can do with media in class. It's important to note that the Copyright Act provides very little definition for many of these terms; instead, most of the specifics of Fair Dealing have come from court rulings, and the new exemptions and other changes done in 2012 will likely also be further defined in the same way.

Media Literacy Week is an annual national campaign to promote digital media literacy, with activities and events taking place in classrooms, libraries, museums and community groups from coast to coast to coast. Find out how you can get involved!

Some curricular expectations in Newfoundland and Labrador Mathematics courses relate to media and digital literacy, mostly relating to statistics and probability.

Many curricular expectations in Newfoundland and Labrador Religious Education courses relate to media and digital literacy. The following excerpts from Ethics and Philosophy 2101 (2010) detail how media and digital literacy have been integrated into the curriculum:

Many curricular expectations in Newfoundland and Labrador Technology Education courses relate to media and digital literacy. Media and digital literacy have been integrated into the curriculum in the Essential Graduation Learnings of Aesthetic Expression, Citizenship, Communication, Personal Development, Technological Competence and Spiritual and Moral Development.