Images of Learning: Elementary - Lesson
This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on TV. (It is also a good follow-up to the elementary lesson TV Stereotypes.)
Television Broadcast Ratings - Lesson
This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.
Images of Learning: Secondary - Lesson
This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.
TV Dads: Immature and Irresponsible? - Lesson
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
Violence on Film: The Ratings Game - Lesson
To introduce students to the rating systems for films, videos and television and to the issues that surround these classifications.
Advertising All Around Us - Lesson
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
Comparing Real Families to TV Families - Lesson
In this lesson, students learn how the media construct reality by studying the families portrayed on television, and comparing them to the real-life families they know: their own, and those of their peers.
Facing TV Violence: Rewriting the Script - Lesson
This lesson teaches children that television doesn't always offer the best solutions to conflict.
Favourite Sports and Athletes: Introduction to Sports Media - Lesson
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.