Online Privacy, Online Publicity: Youth do more to protect their reputation than their information
Do young people care about privacy? Participants in MediaSmarts’ 2012 focus groups told us that they valued their privacy highly, despite being enthusiastic participants in platforms and activities that adults see as being about nothing but sharing and broadcasting. Looking at the findings from our Young Canadians in a Wired World survey of more than five thousand students from every province and territory in Canada, we can begin to understand that contradiction: young people may not care that much about what we think of as privacy, but they care very much about control – control over who can see what they post, over who can track them digitally and, most especially, over how other people see them.


My youngest daughter has a brand new Instagram account, and she’s excited about it. Unlike my older two, she actually does use it to post. Since she doesn’t have a cell phone she uses her tablet at home, so her posts are always things we are doing around the house: artwork or craft projects she’s done, what we’re having for dinner, or the occasional nice outfit she wants to share.