

That's Not Me: Diversity and Media
The That’s Not Me tutorial focuses on the role that mainstream media play in shaping our perceptions about diversity. The tutorial explores what we see – and what we don’t see – on TV and in newspapers, video games, movies, the internet and other media. The tutorial looks at common trends in media portrayals of diversity and examines the reasons behind these trends; explores some of the factors behind media bias when covering diversity issues; and talks about the importance of media education to talking about diversity issues and empowering young people to take action.

Talking to kids about media violence
Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power.

Why is Violent Media so Pervasive?
Representations of violence aren’t new. In fact, violence has been a key part of media since the birth of literature: Ancient Greek poetry and drama often portrayed murder, suicide and self-mutilation; many of Shakespeare’s plays revel in violence, torture, maiming, rape, revenge and psychological terror; and some of the most popular books of the 19th century were “penny dreadfuls” that delivered blood, gore and other shocks to the lowest common denominator.

Marketing violence (and fear of it)
No one knows better than the media industry that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.

Critically Engaging with Media Violence
While parents may find certain representations of violence wholly appropriate for young people, there’s a wide continuum of content that exists online and in the media. Anything from a cartoon cat having an anvil comically dropped on his head to video images of real-life injuries and deaths can be accessed online by children and youth.

What do We Know About Media Violence?
It’s hard to clearly define the effect media violence has on consumers and young people. This is mainly because terms like “violence” and “aggression” are not easily defined or categorized. To a child, almost any kind of conflict, like the heated arguments of some talk-radio shows or primetime news pundits, can sound as aggressive as two cartoon characters dropping anvils on each other.