
That's Not Me: Diversity and Media
The That’s Not Me tutorial focuses on the role that mainstream media play in shaping our perceptions about diversity. The tutorial explores what we see – and what we don’t see – on TV and in newspapers, video games, movies, the internet and other media. The tutorial looks at common trends in media portrayals of diversity and examines the reasons behind these trends; explores some of the factors behind media bias when covering diversity issues; and talks about the importance of media education to talking about diversity issues and empowering young people to take action.
Miscast and Seldom Seen - Lesson
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.

Unpacking Privilege
Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.

That’s Not Me: Addressing diversity in media
Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.

Bias in News Sources
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.