Managing media with teens
While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.
Privacy impacts of advertising and marketing
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Techniques for literacy
"Given the opportunity, young people do care about issues relating to the harnessing and use of their information online. They want to know what information is being taken from them, and why. They want companies to be more open about how data is being used."
Privacy impacts of advertising and marketing
One of the oldest adages in marketing is “Half the money I spend on advertising is wasted, but I don’t know which half.” It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
What is AI?
This guide provides an overview of what AI is – and in particular Generative AI – and gives two examples of main AI tools you are likely to encounter. Then it explains some key ethical and social issues related to Generative AI.