| MediaSmarts

Literacy, Digital Literacy or Media Literacy?

Emerging ideas and trends in the space of new literacies are indeed fluid and, through discussion, seem to always be in a state of constant flux. As teachers and learners engage with online content and media, strategies and pedagogies bounce between conventional and contemporary approaches. This ongoing conversation and discovery is representative of the media landscape itself - always shifting - suggesting that our strategies and approaches should be charged with being able to adapt and grow. A tall order indeed, so how do we build capacity that makes room for convention, innovation and redefinition in literacy?

Events, Professional Development

Teaching the Net Generation: Teachers' Perspectives in Young Canadians in a Wired World

In the early months of 2011, the eyes of the world were on the Middle East, watching as the governments of Egypt, Tunisia and other autocratic regimes buckled under the pressure of democratic protest. Among those watching were a group of elementary students in northern Canada, who were able to watch a live Twitter feed of the protestors and other citizens of the region reporting what was happening. Despite their geographical isolation, these students were connected to events happening halfway around the world, thanks to the efforts of their teacher to bring digital media into the classroom.

Internet & Mobile, Professional Development, Resources

Working for a living

One of the most unusual things about Internet-based businesses is that few of them try very hard to make money. Of course, with a very few exceptions (such as Wikipedia) making money is certainly in the business plan, or there wouldn't be all that venture capital floating around, but in general the approach has been to come up with a good product or service first, and only look for ways to make it profitable after it's acquired a steady clientele. Hugely important and successful ventures like Google, YouTube and Facebook all started out operating at a significant loss. This pattern continues today: it's already hard to imagine the Internet without Twitter, but so far that service isn't earning its makers much money (though you can be sure they're looking for ways to do that.)

Internet & Mobile, Marketing & Consumerism, Parents, Privacy

How Parents Can Promote Ethical Online Behaviours with Kids

We generally think of our kids’ online and offline lives as being two separate things. In reality, they constantly overlap, flowing back and forth face-to-face in the schoolyard and through texts and social networks at home. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline.

Cyber Security, Digital Citizenship, Online Ethics, Parents, Social Networking

Importance of media literacy education for our children

The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.

Parents, Social Networking

Your living room’s new “black box”

With the launch of the Xbox One in November, 2013 has finally finished giving birth to the newest generation of video game consoles. Wii U, PlayStation 4 (PS4) and Xbox One are sure to be on many children’s wish lists for the holidays this year, but these new consoles are anything but child’s play. Far from being simple machines for playing video games, these new consoles are more connected to the Internet than ever and have lots of new social features.

Parents, Video Games

Working for a Living (part two)

This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.

Internet & Mobile, Marketing & Consumerism, Parents, Privacy

Review: New Media Education Resources

This collection of articles on media education around the world will fulfill an important need: informing us of the struggle to critically understand the global implications of media education.

Professional Development, Resources

Wikiwars

With all the recent attention focused on stories of teenagers charged with distributing child pornography for taking sexually suggestive pictures of themselves, jobs lost due to Facebook and MySpace entries, and libel suits over blog posts, people are justifiably concerned about the permanence of material posted to the Internet. Many a teacher or parent has had to carefully explain to children or teens that whatever they post online might be seen by people other than the intended audience, and might be out there for a very long time.

Cyberbullying, Internet & Mobile, Privacy, Professional Development, Resources