The Concerns About Video Games
The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]
Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Taking Action - Marketing and Consumerism
To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.
Marketing & Consumerism - Special Issues for Young Children
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Marketing and Consumerism - Overview
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Video Games - Special Issues for Young Children
Throughout the elementary years, parents are the main gatekeepers for their children. As such, they need to be actively involved in their children’s video game playing – selecting the games, managing how much time children spend playing, and talking to them about the values in the games they like.
Video Games - Special Issues for Teens
For most teens, playing video games is just another recreational activity they enjoy with friends. The concern is when video game playing becomes an addictive or isolating activity.
The Good Things About Video Games
Good-quality video games offer lots of benefits to children and teens.
Privacy impacts of advertising and marketing
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
How Marketers Target Kids
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.