The Price of Happiness - Lesson
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Camera Shots - Lesson
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.