Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Advertising is a major source of stereotyped representations of masculinity.
More than anything else in media, news coverage influences what people and which issues are part of the national conversation and how those issues are talked about.[1] When it comes to Indigenous people and communities, constitutional issues, forest fires, poverty, sexual abuse and drug addiction sometimes appear to be the only topics are reported in the news.
That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.