It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Software threats are malicious pieces of computer code and applications that can damage your computer, as well as steal your personal or financial information. For this reason, these dangerous programs are often called malware (short for “malicious software”).
Online hate can have an impact in three interconnected ways:
One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.
In this lesson, students are introduced to the challenges of identifying what is real and what is fake online. After learning some simple steps to verify online information they create a poster that communicates the importance of questioning and double-checking online content.
In this lesson, students are introduced to the idea that what they see in media can be deceptive. They explore the idea that media are “framed” by their creators and consider what parts of the world are left out of the frame.
“Digital technology can have both positive and negative effects on child well-being, depending on the activity and how much time is spent.”[1]
“Screen time” is important…but not as important as what kids do with their screens:
Minimize screen use, especially for the youngest children:
In this lesson, students participate in a workshop that teaches them four quick, easy steps to verify online information. After practicing these four steps they create a public service announcement aimed at teaching one of these steps and spreading the message that it is necessary for everyone to fact-check information we see online every time we are going to share it or act on it.
In this lesson, students learn about algorithms and AI, how they work, how they impact our lives on the internet, and ethical considerations. The lesson begins with a class discussion on algorithms. Students will discuss how AIs reinforce real-world biases, the difficulties in identifying how AIs make decisions, what information algorithms use to make choices, and how that information impacts the types of decisions AIs make. Finally, students will demonstrate their knowledge by researching and designing an infographic on a field that uses algorithms to make decisions. This lesson aims to build critical thinking skills by examining how AI algorithms work, investigating the biases and impacts of AI decision-making, and reflecting on how the implications to their own lives.