Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Representing Ourselves Online

In this lesson, students talk about dressing up and taking on identities that are similar to or different from them. They are then introduced to the idea of avatars as a kind of “dressing up” inside video games and consider the ways in which the technical, generic and aesthetic limitations on avatar creation and customization affect their choices and their ability to represent themselves online.

The Privacy Dilemma

In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.

Algorithmic Awareness: Conversations with Young Canadians about Artificial Intelligence and Privacy

This blog was written by Samantha McAleese and three youth participants – Sahil, Erin, and Kate (pseudonyms used to maintain anonymity).

Reflections on Conducting Qualitative Research During a Pandemic

What comes to mind when you hear the word algorithm? Can you explain how machine learning works? Do you have any privacy or data collection concerns regarding the increased reliance on artificial intelligence? These are just a few of the questions that we asked young people in our recent qualitative research project Algorithmic Awareness: Conversations with Young Canadians about Artificial Intelligence and Privacy. From November 2020 to January 2021, we facilitated eight focus groups with 22 youth ages 13 to 17, where we combined game-based learning with discussion and reflection to gain insight into how young Canadians understand the relationship between artificial intelligence, algorithms, and privacy.

Wacky Media Songs: Community Engagement

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on students’ ability to influence positive social norms in online spaces and to speak out as active, engaged citizens.

Wacky Media Songs: Ethics and Empathy

Level: Grade K to 3

About the Author: Matthew Johnson, Director of Education, MediaSmarts.

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Pay For Play

In this lesson, students discuss their experiences playing free online games and then learn the costs of these “free” games in the form of paying with money, sharing personal information or providing attention to advertising or branded content. Students then learn a variety of techniques for mitigating the risks and drawbacks of online games and communicate their learning by describing one of these techniques in video-game terms.

The Hero Project: Authenticating Online Information

Students are introduced to Internet search skills through researching a personal hero. By focusing on the early parts of the research process, students learn to select well-defined topics, ask relevant research questions and select effective keywords. Students then present the information they have found to their classmates in the form of a media product.

First, Do No Harm: Being an Active Witness to Cyberbullying

In this lesson, students consider how difficult and complicated it can sometimes be to do the right thing. Students are asked to consider whether they agree with a number of widely-held moral principles and then are asked to consider a moral dilemma in which a number of moral principles are in conflict, reflecting on how their view of it may change based on the details of the scenario. They then explore the idea of weighing different moral principles against one another and develop their own moral dilemmas. Finally, students learn practical tools for deciding how best to intervene when they witness cyberbullying and apply those tools to moral dilemmas relating to cyberbullying.

Printable activities for younger children

These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.