This November 3-7, thousands of students, educators, parents and community organizations will join MediaSmarts and the Canadian Teachers’ Federation (CTF) in marking Canada’s 9th annual Media Literacy Week.
February 10 is Safer Internet Day (#SID2015): an annual international event organized by InSafe to help promote safer and more responsible use of online technologies, especially by young people. MediaSmarts and Facebook want you to help us mark the day by reminding youth to “think before they share” online!
On February 25, we’ll be celebrating Pink Shirt Day – a day dedicated to raising awareness around bullying, giving young people the tools they need to stand up to bullies and teaching them how to step in when they see it happening. To help you mark the day, we’ve put together a list of resources.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Malcolm Gladwell's recent New Yorker article “Small Change” has set the blogosphere buzzing with its strongly stated argument that social networks such as Facebook and Twitter will not usher in a new age of social activism, as some digital evangelists have proposed, but that they and the relationships they foster are actually detrimental to real social change. As Gladwell puts it, "The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo."
For the last 3 years, we’ve been asking young people across the US and Canada to tell us in 2 minutes or less their stories about safe, responsible technology use. They’ve responded with enthusiasm and creativity; they’ve entertained and moved us. This year, the What’s Your Story? video contest continues in the same format that’s worked so well so far. But we’ve changed a few things, hopefully for the better.
When we were approached by the team at MediaSmarts about getting involved in this year’s Media Literacy Week, we immediately jumped at the chance to participate in this important initiative. Why? Because we are in a new era.
Every year there is a specialized week called “Media Literacy Week.” Every year there is a new topic which we try to educate others about. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing & Consumerism Messages.”