Online Marketing to Kids: Protecting Your Privacy

This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads. In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn’t Read. They read and analyze the site’s rating for a popular app and then learn ways to limit data collection. In an extension activity, students are introduced to the idea of “dark patterns” and imagine how the Wicked Queen might use them to convince Snow White to accept “poison” cookies.

Thinking Like a Tobacco Company: Grades 7-9 - Lesson

In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

Classroom Resources to Counter Cyberbullying - Portal Page

Lessons on Cyberbullying for Grades 5-12

The Internet has created a whole new world of social communications for young people who are using e-mail, social networking Web sites, instant messaging, chat rooms and text messaging to stay in touch with friends and make new ones.

Marketing to Teens: Marketing Tactics - Lesson

This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.

Winning the Cyber Security Game

In this lesson students discuss their online experiences and learn how to minimize the potential risks that may be associated with them.

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

Cyberbullying and the Law (Grades 9-12) - Lesson

In this lesson, students learn about and discuss the legal aspects of cyberbullying.

Stay on the Path Lesson Four: Scavenger Hunt

In this lesson, students apply their searching and critical thinking skills to learn how to find legitimate online sources for downloading and streaming movies, music and videos.