Reality Check

This public awareness program, created in partnership between MediaSmarts and the Facebook Canadian Election Integrity Initiative, focuses on authentication of online information.

Authentication and citizenship

Being well-informed – and being careful to only share good information – are essential parts of being an active citizen in a democracy. It’s important to think before you share political information with family and friends – especially during an election.

Teens produce videos, share digital media literacy tips in Canada’s first Teen Fact-Checking Network

By Susana Mas, TFCN Manager 

The Teen Fact-Checking Network (TFCN) is an internationally renowned program that brings together teenagers to learn about digital media literacy with a focus on fact-checking skills.

A Day in the Life of the Jos

A Day in the Life of the Jos is a comprehensive digital citizenship tutorial that prepares students in grades six to eight to deal with all of the issues they face when using digital technology – from online privacy, to cyberbullying, to recognizing what’s real and what’s fake online.

Political Disinformation

While it’s important to be skeptical of political news, especially during an election, it’s also important to be able to recognize and dismiss outright disinformation: the deliberate spreading of false or misleading information. To a large extent, attitudes towards information and expertise themselves have become politicized, with people on the left being more likely to trust experts and their advice and those on the right being less so.

Fighting misinformation: Why pausing before you share really works!

Two years into the COVID-19 pandemic, it is more clear than ever that dealing with the misinformation surrounding COVID-19 requires us to come at it from every possible angle. We have needed trusted voices to provide strong, clear and sharable counter-messaging on social media.

Science evolves! And so does (and should) health policy and the scientific consensus

Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”

Where do we get information about health and science?

While many of us strongly prefer online sources when seeking out health and science information, a majority first encounter health or science stories through traditional news outlets.

Everything is a house hippo

Remember the house hippo? The beloved mini creature who lived in Canadian homes? Or at least, that’s what we were told years ago as part of a Concerned Children's Advertisers campaign to help kids think critically about what they were seeing on TV.