Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson

In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.

Kids, Alcohol and Advertising - Lesson 2: Young Drinkers

In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Making Your Voice Heard: A Media Toolkit for Youth

Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.

Racial and Cultural Diversity in The Newsroom

In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.

Indigenous people in the news

More than anything else in media, news coverage influences what people and which issues are part of the national conversation and how those issues are talked about.^[1] When it comes to Indigenous people and communities, constitutional issues, forest fires, poverty, sexual abuse and drug addiction sometimes appear to be the only topics are reported in the news.

Media portrayals of missing and murdered Indigenous women

That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.

Racial and Cultural Diversity in News Media

Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.

2SLGBTQ+ Representation in Other Media

2SLGBTQ+ people have been involved in producing their own media for as long as alternative media has existed, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there has been an explosion of 2SLGBTQ+-produced media of all kinds. The following section explores the ways that 2SLGBTQ+ people have sought to claim space for themselves within media and culture.

Talking to kids about the news

It's important to pay close attention to what children see in the news because studies have shown that kids are more afraid of violence in news coverage than in any other media content. By creating a proper perspective and context for news and current events programs, we can help kids develop the critical thinking skills they need to understand news stories and the news industry.

Helping kids cope with media coverage of war and traumatic events

The intense media coverage that accompanies traumatic events, such as war, acts of terrorism and natural disasters, can be very disturbing. Certain young people are particularly vulnerable and some can be seriously distressed simply by watching replays of such events.

Parents, educators, health practitioners and others who work with kids can help to lessen anxieties arising from the coverage of catastrophic events.