Co-Co's AdverSmarts: An Interactive Unit on Food Marketing on the Web
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
TV, music and movies have been a central part of young people’s lives for generations, and the Internet has only intensified that by delivering all of those directly to our homes – legally and illegally.
Despite their enthusiastic participation in social media, it’s a mistake to think that young people don’t care about privacy. MediaSmarts’ 2014 study Young Canadians in a Wired World, which surveyed over 5,000 students across Canada on their experiences with and attitudes towards digital media, found that they do have very strong feelings about their privacy, and take significant steps to control it.
It is natural for adolescents to be curious about sex: MediaSmarts’ research suggests that one in six grade 7- 11 students use the Internet to look for information about sexual health. Twenty percent of kids that age look for pornography online, but a third see it without looking for it — and close to half take steps to keep from seeing it.
I got my first smart phone in 2009. The iPhone 4 (with a home button and boxy, heavy feel) was a favourite of mine. Even after all these years, there’s something that I miss about that phone model.