Eight ain't enough
One of the most successful new shows of recent years is TLC's Jon & Kate Plus 8. How successful? It consistently wins its time slot against all other cable competitors, including high-profile shows such as The Closer, and among the very desirable demographic of women between eighteen and thirty-four it outdraws broadcast network offerings Two and a Half Men, Heroes and 24. TLC has had a number of different identities over the years, and has become very nimble in responding to unexpected successes. Starting out with science programming, back when it was called The Learning Channel, the programming moved first into real-estate and home remodelling shows and then to programs such as The 750 Pound Man and It's Not Easy Being a Wolf Boy. Among these was a pair of shows about unusual families, Little People, Big World and Jon & Kate Plus 8. When the latter became a runaway success the channel quickly capitalized on it, and now features several other shows about large families such as Table for 12 and 18 Kids and Counting.