Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens.
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?
The holiday season is meant to be a time of joy, comfort, and togetherness. However, we also know it brings about stress too. It can be far too easy to get swept up in shopping and buying, and so the season can leave us feeling far too Grinch-like (before his heart grew in size, of course).
Level: Grades 9 to 12
About the Author: MediaSmarts