Up, Up and Away? (TM)
In this lesson students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold.
In this lesson students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold.
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
This lesson begins with a brief history of citizen journalism and a discussion of just what it is.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Digital literacy report highlights youth perspectives on device use in the classroom and negotiating trust with parents
February 5, 2020 - A new Canadian report highlights the need for more research and resources to help parents, educators, and policymakers work with youth to develop the skills they need to thrive in today’s digital world.
Canada’s 17th annual Media Literacy Week starts today and it’s an opportunity to put the spotlight on digital media literacy, and how essential it is that we all know how to use, understand and engage with the digital media we use every day.
Platforms and parents both have critical roles to play in changing cultures of hatred for young people online
OTTAWA, May 29, 2019 – While Canadian youth think it’s important to speak up when they see hate online, only 10% frequently do so, according to a new research study conducted by MediaSmarts, Canada’s Centre for Digital and Media Literacy.
This lesson looks at the ways in which online gambling draws in youth and increases the risk that they will become problem gamblers.
This is the third of three lessons that address gender stereotypes. The objective of these lessons is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.