Body Positive Ads
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Movies - Copyright
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. [1]
I finally joined TikTok and my kids are lecturing me about it
When my kids saw the TikTok app icon on my phone, both of them had the same reaction: “WHAT? Why are you on TikTok?” While I thought it was because they wanted to tell me I was too old for the app, it was more that they really didn’t understand the appeal since they aren’t current users (for now).
Fighting misinformation: Why pausing before you share really works!
Two years into the COVID-19 pandemic, it is more clear than ever that dealing with the misinformation surrounding COVID-19 requires us to come at it from every possible angle. We have needed trusted voices to provide strong, clear and sharable counter-messaging on social media.
Saw some false info? Say something!
So, you saw some false info?
Whether the bad info you saw was a misunderstanding, an exaggeration, or even an outright lie, how you respond makes a difference.
Be part of the solution. Say something!