Celebrities and World Issues - Lesson
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this lesson, students examine a fictional social network profile to learn how online platforms collect data about their users. They then read an article that explains how platforms use this data and explores some of the issues this raises. Finally, they create a mind map of their own online data profile and reflect on how the data they post may be collected and used by others.
This opening video to the Key Concepts of Media Literacy video series introduces students to the idea that the word media – which they may already know in the sense of the media industry (“the media”) – means channels of communication between a person or persons and their intended audience.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.