Television News - Lesson
This lesson is part of a unit that explores news journalism across the media.
The Front Page
This lesson begins by helping students to identify and understand the different aspects of news outlets. Using these skills, students will then collect and identify news stories and categorize them according to subject matter.
Writing the News
In this lesson, students will write a news article by developing ‘lede paragraphs’ and by using the ‘inverted pyramid’ model. Once this is done, they will be given time during class to select topics, conduct research, write their articles and proof read and peer edit their own and other’s works.
Advertising All Around Us - Lesson
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
Prejudice and Body Image
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
Marketing to Teens: Alternate Ads
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.