Teaching Media: Media Techniques
In this lesson, students learn how different media use different techniques to communicate meaning.
In this lesson, students learn how different media use different techniques to communicate meaning.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.
When I started to notice the headlines that the final episode of the popular PBS children’s cartoon Arthur was soon to be airing, I couldn’t help but be slightly overcome with emotion.
Halloween is perhaps the most contradictory of the major holidays. Though born in Ireland and other Celtic regions, today it is almost exclusively observed in the form that developed in North America; though closely associated with the imagination, it has been thoroughly commercialized, becoming an opportunity for children to buy costumes and then acquire candy (today it is the second largest commercial holiday in the US, after Christmas); and finally, though it is the holiday most closely associated with children, it is also one that has, traditionally, been all about fear.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
The intense media coverage that accompanies traumatic events, such as war, acts of terrorism and natural disasters, can be very disturbing. Certain young people are particularly vulnerable and some can be seriously distressed simply by watching replays of such events.
Parents, educators, health practitioners and others who work with kids can help to lessen anxieties arising from the coverage of catastrophic events.
Finding programming that the entire family enjoys, with kids at all ages, can sometimes be difficult. When the kids were little, it was great when we found a cartoon that we all enjoyed. The same challenge has continued as the kids have gotten older. With preteens and teens, their television tastes change (I have a child who loves a good fantasy action show or movie, and another who much prefers comedy). However, we have discovered one type of programming we all enjoy: reality shows. Especially those with a competitive element to them (although transformative TV is popular, too).