Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Looking at News
The newspaper offers a fun and useful tool to learn about the workings of print media. In this lesson, students learn basic information about newspaper journalism through guided class discussion and group and individual activities.
Political Cartoons - Lesson
In this lesson, students decode and explain the relevance of editorial cartoons. The class begins with a teacher-led deconstruction of a political cartoon, after which students decode editorial cartoons that they have selected.
Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Looking at Advertising: Brands and Mascots
This lesson introduces students to the ways in which advertisers use mascots to make consumers feel a particular way about their brands.