Children and advertising
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on essential skills for managing students’ privacy, reputation and security online such as making good decisions about sharing their own content, understanding data collection techniques, protecting themselves from malware and other software threats, and being aware of their digital footprint.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson, students are introduced to basic concepts of anthropology and ethnography and explore how they apply to online communities. After performing a digital ethnography project on the norms and values of an online community, students consider how a community’s norms and values are formed and how they can be shaped and influenced.
In the digital world, we can lose control of the information we share. It’s important to respect other people’s privacy and take control of your own.
It’s that time of year again when parents (and kids) are either counting down the days until school begins, or feeling a sense of overwhelming worry that the summer hasn’t lasted long enough. Admittedly, I’m in the latter category. However, our family has begun to prepare for the new school year.
With the summer upon us, a lot of families will have recently spent time celebrating the end of the school year – and in some cases there were also graduation celebrations!
Being able to see our kids enjoy these special moments seems particularly poignant given how difficult, and at times isolating, the last few years have been for these students and families.
They say the future comes when you aren’t looking. This Media Literacy Week, we are reflecting on how the pandemic has changed how we interact with media and each other. Certainly a few years ago, not many of us could have imagined we’d be spending a fair portion of our lives doing video chats, which were considered obsolete and mostly reserved for keeping in touch with friends and family far away.