Helping kids authenticate information online
“A lie can travel halfway around the world while the truth is still putting on its shoes.”
“A lie can travel halfway around the world while the truth is still putting on its shoes.”
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Whether it’s to prepare for the future job market or just to manage the lives they already lead online, young Canadians need to be digitally literate. But what exactly is digital literacy, and how can we ensure that all Canadian youth are learning the digital skills they need?
Despite their enthusiastic participation in social media, it’s a mistake to think that young people don’t care about privacy. MediaSmarts’ 2014 study Young Canadians in a Wired World, which surveyed over 5,000 students across Canada on their experiences with and attitudes towards digital media, found that they do have very strong feelings about their privacy, and take significant steps to control it.
Lessons on Cyberbullying for Grades 5-12
The Internet has created a whole new world of social communications for young people who are using e-mail, social networking Web sites, instant messaging, chat rooms and text messaging to stay in touch with friends and make new ones.
This four-lesson unit on search skills and critical thinking teaches students how to target and specify their online searches to avoid unwanted results, how to judge whether a link, search result or website is legitimate or phony, and how to find legitimate sources online for media works such as music, videos and movies. In this lesson, students apply what they have learned in the first two lessons to find and verify information online.
This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.