Body Positive Ads
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Movies - Copyright
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. [1]
Wacky Media Songs: Media Representation
Level: Grade K to 3
About the author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Overview
What You Don’t Know Can Hurt You: Rogue Sites and Online Risk
For parents of teens and tweens, the Internet can sometimes seem like nothing more than an ever-expanding list of websites to keep up on: Facebook, Twitter, Tumblr, Snapchat and so on, with new ones appearing every few months. While the safety risks associated with these mainstream sites are often exaggerated – and it’s more effective to build broader critical thinking skills than to focus on the particulars of kids’ latest favourite sites – there are some websites that present very real and specific risks and that parents are much less likely to know about. These are the so-called “rogue websites” that offer unapproved access to copyrighted content such as music, movies and video games.
Fair Dealing for Educators
To teach students to be media literate, they -- and their teachers -- need to be able to critically engage with media. That may seem obvious, but until last year teachers' ability to use media texts in the classroom was extremely limited by the Copyright Act.
Rethinking copyright in the media age
After the controversy surrounding last year's proposed copyright bill C-61, which eventually died on the order table when Parliament was prorogued, the Federal government has decided to hold consultations across Canada before introducing a new version of the bill. While only time will tell how responsive the government will be to the public's submissions, the series of town halls and round tables is definitely a good start in making the process transparent and taking the views of a wide variety of Canadians into account. Below is an expanded version of MNet's submission to the Round Table held in Gatineau, Quebec on July 29th 2009.