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Speak Up! Your guide to changing the world, online and off
Thanks to the internet and social media like Instagram, Snapchat or TikTok, it’s easier than ever to share your views and encourage others to join you in making change. And, due to research conducted as part of the Digital Ecosystem Research Challenge (DERC), we know a lot about how some Canadians are using digital media to get involved in politics. This guide will help show you the ways you can use social networks to make your voice heard and make a difference.
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The Girl in the Mirror - Lesson
In this lesson, students look at how gender stereotyping may discourage young women from becoming involved in politics.
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Scapegoating and Othering - Lesson
In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.
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Online Propaganda and the Proliferation of Hate
In this lesson students learn about the ways that propaganda techniques are used to promote hatred and intolerance online.
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Challenging Hate Online
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
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Kids, Alcohol and Advertising: Messages About Drinking
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
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Body Positive Ads
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
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Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.