Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
In its early days, the internet was often spoken of as a free marketplace of ideas, where everyone’s views and thoughts could be shared and compete on an equal footing. Today it’s an essential tool for accessing information and services, but its value as a vehicle of civic engagement and debate has in many ways declined.
My daughter – age 14 – is all about Instagram. It’s her primary source of entertainment: if she’s on her phone, she’s likely looking at memes or laughing at silly posts made by her friends. It’s also the main way she communicates with them, as they use its messaging service much more than things like texting or video chat.