Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
The page your have requested could not be found.
Please return to the homepage to resume your search.
In this lesson, students are introduced to the idea that “hot” emotional states such as anger or excitement can make it harder for them to control how they act. They also discuss the concept of empathy and look at the ways in which digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, students create a media product that explains and reminds them of one of those tools.
TELUS is a platinum sponsor of MediaSmarts and we are proud to have been working together since 2013. TELUS Wise is a free of charge, digital literacy program, and is a testament to their commitment to empower Canadians to stay safe online. This page showcases some of the TELUS Wise resources we’ve produced together, to help ensure youth have a positive experience in our digital world.
As the Internet has become more and more central to our lives, our online and offline identities have become less and less separate. Where the Internet was once a place where nobody knew we were dogs and we lived Second Lives as customizable avatars, today we mostly surf the Web as ourselves.
Canadian teens love to socialize online, and they especially love to share photos.
I think every kid should know how to swim. It’s one of those crucial life skills that must be in everyone’s arsenal. That’s why my husband and I introduced our kids to water at the earliest possible opportunity. First in the bath and the shower (okay, so maybe these are more about hygiene), and then we graduated to sprinklers and inflatable pools, wading pools, beaches, and lakes. As soon as the kids were old enough we signed them up for swimming lessons.
YouTube is a window into a world of wonder. There is so much great material to be found there, whether it’s for education, entertainment, or inspiration. But there’s also a lot of inappropriate stuff in amongst the cat videos and Kid President. Question is, how do we, as parents, help our kids safely navigate YouTube?
The last few weeks have shed an unprecedented light on the use of digital media to spread and inspire hatred. Michael Zehaf-Bibeau, the perpetrator in the attacks on Canada’s National War Memorial and Parliament buildings, appears to have been motivated in part by exposure to online postings by a self-described member of the Islamic state[1], and the Federal government has already stated that it intends to create tools to remove online content that promotes the “proliferation of terrorism.”[2]
February 10 is Safer Internet Day (#SID2015): an annual international event organized by InSafe to help promote safer and more responsible use of online technologies, especially by young people. MediaSmarts and Facebook want you to help us mark the day by reminding youth to “think before they share” online!