The social media industry
The social media industry represents a profound transformation of the traditional media landscape, moving from hierarchical, one-way communication to decentralized, interactive digital networks.[1] Today’s dominant platforms are best defined as "two-sided platforms that primarily host user-generated content distributed via algorithms, while allowing for interactions among users.”[2] This highly interactive and networked environment has created immense wealth for the platform operators while simultaneously establishing
Building your brand: Establishing a positive presence online
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it's like, who buys it, and so on.
Interactive Media - Introduction
Interactive media, such as games and social media, use many of the same "rules of notice" as visual and video media, but also use “rules of action” that both allow users to make choices but also limit and influence those choices.
Parents’ Guide to Instagram
Give your kids the guidance they need.
MediaSmarts is pleased to announce that we have partnered with Instagram and Connect Safely to launch a Parents’ Guide to Instagram to help prepare you to give your kids the guidance they need.
10 Tiny Ways You Can Make the World a Better Place Today
Today is Pink Shirt Day, a national initiative to end bullying both offline and online. Since 2007, Canadians have been donning pink shirts to show their commitment to ending bullying in all forms.