Podcast

A podcast is a digital file that contains audio or video, allowing for flexible and intimate storytelling. Unlike traditional radio, the cost to start producing a podcast is remarkably low, meaning many different types of creators can participate using devices like cell phones. This medium builds a strong feeling of closeness with listeners because the host’s voice seems to be speaking directly into your ear, creating deep, personal connections. Podcasters often imagine their audience as friends or fans.

A podcast is essentially a readily accessible digital file that contains audio and/or video content. Unlike traditional broadcast media, podcasts are often structured to fit their content, offering flexibility in storytelling. They can feature narration from a host or reporter, a conversation among a group or a one-on-one interview.

The podcast industry has seen remarkable growth, with the number of active podcast programs climbing from 550,000 to 750,000 between 2018 and 2019. More than a third of anglophones in Canada listen to podcasts, and just over a quarter of francophones.