Advertising, particularly for fashion and cosmetics, has a powerful effect on how we see ourselves and how we think we should look. They also have a large influence on body image and dissatisfaction: 50% of ads found in teen magazines use “sexualized beauty” to sell products, creating a mindset from a young age that beauty is defined by looking and acting a certain way.

As in other media, queer people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar”. This is not surprising, considering that the gay, lesbian, bisexual, and transgender community is a multi-billion dollar target audience, estimated to be worth around $835 billion.

Online Marketing to Kids: Strategies and Techniques - Lesson

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

English

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