Quebec Competencies Chart - Looking At Food Advertising

Author: MediaSmarts
Level: Grades 1 to 6
Lesson Length: About 2 hours
Subject Area: Advertising and consumption
Lesson Link: http://mediasmarts.ca/lessonplan/looking-food-advertising-lesson

Description: This lesson introduces students to the ways in which advertising can affect their food choices. Working from television and magazine ads, students discuss the techniques used by advertisers to engage kids with products. Specifically, they assess the importance of "spokescharacters" and jingles as effective ways to build relationships with kids. As a class exercise, they create jingles and spokescharacters themselves for the foods they enjoy.

Cross-curricular Competencies	Broad Areas of Learning
To use information To exercise critical judgement To use creativity To adopt effective work methods To communicate appropriately	Media Literacy Health and Well-Being Environmental Awareness and Consumer Rights and Responsibilities

This lesson satisfies the following Competencies from the Quebec Education Program:

English Language Arts

To Read and Listen to Literary, Popular and Information-Based Texts

To use a response process when reading and listening to literary, popular, and information-based texts
To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
To construct a profile of self as reader
To self-evaluate her/his reading development
To construct meaning by applying appropriate reading strategies

To Write Self-expressive, Narrative and Information-based Texts

To integrate her/his knowledge of texts into own writing
To self-evaluate her/his writing development
To follow a process when writing
To construct profile of self as writer
To use writing as a system for communicating and constructing meaning

To Represent Her/His Literacy in Different Media

To apply appropriate strategies for constructing meaning
To self-evaluate her/his development as a viewer and producer of media texts
To follow a process to respond to media texts
To construct her/his own view of the world through the media
To follow a production process in order to communicate for specific purposes to a specified audience

To Use Language to Communicate and Learn

To use language (talk) to communicate information, experiences and point of view
To self-evaluate her/his language development
To use language (talk) for learning and thinking
To apply her/his knowledge of linguistic structures and features
To interact in collaborative group activities in a variety of roles

Visual Arts

To produce media works in the visual arts

To use creative ideas inspired by a stimulus for creation of media works
To share his/her experience of media creation
To use transforming gestures and elements of visual arts language according to the message and the intended viewer
To organize the elements that he/she has chosen, depending on the message and the intended viewer
To finalize his/her media creation

Physical Education and Health

To develop a healthy, active lifestyle

To analyze the impact of some personal lifestyle habits on own health and well-being
To assess the results of the plan
To develop a plan in order to change some personal lifestyle habits
To carry out a plan in order to change some personal lifestyle habits

Music

To appreciate musical works, personal productions and those of classmates

To examine a musical work or excerpt for elements of content
To share his/her appreciation experience
To examine a musical work or excerpt for sociocultural references (Cycle Two and Cycle Three)
To make connections between what he/she has felt and examined
To make a critical or aesthetic judgment

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Grade

Topic

Quebec Competencies Chart - Looking At Food Advertising

Cross-curricular Competencies

Broad Areas of Learning

English Language Arts

Visual Arts

Physical Education and Health

Music