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Media literacy key concepts Lesson 3: Audiences negotiate meaning

In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning.

Media Literacy 101

Transferable Skills

Starting in 2018-2019, Ontario students are assessed on Transferrable Skills such as critical thinking, global citizenship, communication and collaboration. According to the document Transferable Skills (n.d.),

Media Education and Body Image

There’s significant evidence that media education can counter unrealistic media representations of men’s and women’s bodies. For example, a 2015 study found that girls as young as Grade 5 who had received media literacy education in school had higher self-esteem and body satisfaction.

Body Image, Gender Representation

Narratives of violence against women and diverse communities

Popular culture, news media, and the way we consume violence on social media all play significant roles in shaping and reinforcing narratives of violence against women and diverse communities. 

Diversity in Media, Gender Representation, Violence

Body Image – Traditional Media

Traditional media like film, print and music still have a significant impact on young people’s body image. Research has found that even news coverage can promote weight bias by how it portrays people in larger bodies, both in photographs and in how it frames weight and health.

Body Image, Gender Representation

Media and morality

The new movie Zero Dark Thirty, which tells the story of the tracking and eventual killing of Osama Bin Laden, has received several Oscar nominations (including Best Picture), but it's attracting another kind of attention as well: several writers, including Jane Meyer at The New Yorker and Peter Maass at The Atlantic, have accused it of condoning or even glorifying the use of torture by US intelligence agencies.

Human Rights, Movies, Television, Violence

Sexual Exploitation - Safety Tips

As adults, we want to foster resilience in young people, starting when they’re young. This can be done by teaching them how to handle harassing messages or requests that make them feel uncomfortable – on the internet or in the schoolyard – and, as they get older, by teaching them how to spot and respond to emotional manipulation. The good news is that most teens are effectively handling online requests from strangers – the bigger challenge is helping them handle sexual advances from people they know.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

Ethics Online

As the Internet has become more and more central to our lives, our online and offline identities have become less and less separate. Where the Internet was once a place where nobody knew we were dogs and we lived Second Lives as customizable avatars, today we mostly surf the Web as ourselves.

Online Ethics

Social TV and Togetherness

Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be "yes" to both.

Social Networking, Television

Alien versus predator

When Marlene Kane's sixteen-year-old son Andrew asked her to drive him to the nearby town of Midland last December, she was surprised to hear that he wanted to meet with someone he had met while playing the online game World of Warcraft – and even more surprised to learn that the person he was meeting was a 42-year-old mother of four from Texas. Experts on sexual solicitation of youth online were less shocked however. In fact, for them the only surprising thing was Lauri Price's sex. Everything else about the scenario – how they made contact, Price's openness about her age, Andrew's willingness to meet her, and the lack of deception about her intentions – all fit the evolving picture of how youth are sexually exploited online.

Internet & Mobile, Parents, Professional Development, Resources

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