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Co-Viewing With Your Kids

One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.

Internet & Mobile, Movies, Music, Television, Video Games

Critically Engaging with Media Violence

While parents may find certain representations of violence wholly appropriate for young people, there’s a wide continuum of content that exists online and in the media. Anything from a cartoon cat having an anvil comically dropped on his head to video images of real-life injuries and deaths can be accessed online by children and youth.

Violence

Cyberbullying and the Law

Cyberbullying can be addressed under civil law or criminal law, based on the situation.

Cyberbullying, Digital Citizenship, Internet & Mobile

How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism

Marketing & Consumerism - Special Issues for Young Children

Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.

Marketing & Consumerism

Board of Directors

MediaSmarts is governed by an elected, volunteer Board of Directors.

Video media industries

The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.

Movies, Television

Deconstructing Online Hate

The internet has become a prime means of communication worldwide and this unprecedented global reach – combined with the difficulty in tracking communications – makes it an ideal tool for extremists to repackage old hatred, raise funds and recruit members. As the internet has grown and changed, hate groups and movements have adapted, creating websites, forums and social network profiles, becoming active in spaces such as online games and even creating parallel versions of services such as Twitter, YouTube and GoFundMe.

Internet & Mobile, Online Hate

Strategies for Fighting Cyberbullying

Cyberbullying is everyone’s business and the best response is a pro-active or preventative one. From the outset, we can reduce the risks associated with internet use if we engage in an open discussion with our children about their online activities and set up rules that will grow along with them. Cyberbullying is strongly connected with moral disengagement – the ways we can fool ourselves into thinking it’s all right to do something we know is wrong or to not do something we know is right – so activating kids’ empathy and moral judgment is a key aspect of preventing both offline and online bullying.

Cyberbullying, Digital Citizenship, Internet & Mobile

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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