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Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

Gender Representation, Marketing & Consumerism, Stereotyping

Outcome Chart – Nova Scotia – Career Development 11

Overall Expectations:

  • Learners will analyse the impact of personal financial decisions.

Specific Expectations: Financial Decision Making

  • How can advertising and social media affect your financial decisions?

MediaSmarts Resources

  • Alcohol on the Web
  • Body Positive Ads
  • Buy Nothing Day

Outcome Chart – Nova Scotia – Career Development 10

Overall Expectations:

  • Learners will analyse the impact of personal financial decisions.

Specific Expectations: Financial Decision Making

  • How can advertising and social media affect your financial decisions?

MediaSmarts Resources

  • Alcohol on the Web
  • Body Positive Ads
  • Buy Nothing Day

Economics for Consumers 20

Content

Overall Expectations: 

Factors that may influence the level of a person’s expenditures

Conditions that people face when making commitments or expenditures in the consumer or capital goods market

Saskatchewan - Outcome Chart - Communication Media

This outcome chart features links to MediaSmarts lessons and activities that support media-related learning objectives for Communication Media 10, 20, 30.

Images of Learning: Secondary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.

Movies, Stereotyping, Television

Prince Edward Island - Physical and Health Education 9PHEA

This outcome chart contains media-related learning outcomes from the Prince Edward Island Physical and Health Education 9PHEA curriculum with links to supporting resources on the MediaSmarts site.

English Language Arts K-4 Overview

At the elementary level in Manitoba, media-related objectives can be found in foundational outcomes for speaking, listening, writing, reading, and, most frequently, under viewing and representing.

English Language Arts 5-8 Overview

At the elementary level in Manitoba, media-related objectives can be found in foundational outcomes for speaking, listening, writing, reading, and, most frequently, under viewing and representing.

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