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How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism

Outcome Chart - Manitoba - Computer Science Senior 2 (20S)

Outcome Chart - Manitoba - Computer Science Senior 2 (20S)

Arts Education 8

Outcome Chart - Saskatchewan - Arts Education 8

Outcome Chart – Nunavut - Reading 10

Strand: Uqausiliriniq

Overall Expectations: Concept A

1. The reader learns that reading can fulfill a variety of important purposes for the reader.

Specific Expectations:

2. becomes aware of the importance of reading for school success, for success in one’s business and social life, and for satisfaction as a leisure activity.

4. increases the level of attention to and active involvement in reading in order to accomplish a purpose.

Outcome Chart - Manitoba - Computer Science Senior 4 (40S)

Outcome Chart - Manitoba - Computer Science Senior 4 (40S)

Outcome Chart - Manitoba - Computer Science Senior 3 (30S)

Outcome Chart - Manitoba - Computer Science Senior 3 (30S)

Outcome Chart - Manitoba - English Language Arts 12

This outcome chart contains media-related learning outcomes from the Manitoba, Senior 4 (Grade 12) English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

 

Digital Media Literacy Across the Curriculum

There have been four main approaches to integrating digital media literacy into the curriculum.[1] The first, infusion, makes digital media literacy an integrated part of the inquiry process. The second, integration, makes digital and/or media into its own, separate subject, or gives it a prominent place within an existing subject: media literacy was first brought into the Ontario curriculum in Ontario following this approach in 1989 as one of the four strands of English Language Arts, on a par (at least in theory) with Reading, Writing and Listening.[2] The third, cross-curricular competencies, identifies digital media literacy competencies as “not something to be added to the literacy curriculum, but a lens for learning that it is an integral part of all classroom practice”[3]; and the last, dispersion, locates them within various grades and subjects without any overall design.[4]

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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