Edward Boyd, 1914-2007

Profile of the late Edward Boyd, who pushed Pepsi to market to African Americans.

Companion reading

Once you’ve found information online – or someone has shared it with you – how do you know if it’s true, or at least credible? In other words, how do you verify the information? The internet is a unique medium in that it allows anyone – not just experts – to write on any topic and to broadcast it to a wide audience.

Saskatchewan – Media Studies 20

This outcome chart features links to MediaSmarts lessons and activities that support the learning objectives for Media Studies 20.

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Outcome Chart – Manitoba –Interactive Digital Asset Creation (30S/30E/30M)

Goal 1: Describe and apply appropriate health and safety practices

General Learning Outcome:

GLO 1.1: Describe and apply appropriate health and safety practices

Specific Learning Outcomes:

SLO 11B.1.1.1 Describe and practice online safety. 

Outcome Chart – Manitoba – Advanced Interactive Digital Asset Creation (40S/40E/40M)

Goal 1: Describe and apply appropriate health and safety practices

General Learning Outcome:

GLO 1.1: Describe and apply appropriate health and safety practices

Specific Learning Outcomes:

SLO 12A.1.1.1 Describe and practice online safety. 

Masculinity and Advertising

Advertising is a major source of stereotyped representations of masculinity.

Alberta - Physical Education and Wellness Grade 2

Character Development

Exploration of life opportunities and virtues develops resilience and personal talents and promotes lifelong learning.

Guiding Question: How are roles connected to character development?

Learning Outcome: Students examine roles, responsibilities, and self-regulation and their connections to self-understanding.

Arts Education

Media components are found in all three goals of the Saskatchewan Arts Education curriculum: Creative/Productive, Critical/Responsive strand and Cultural/Historical.