Defining Digital Media Literacy
Digital media literacy is the ability to critically, effectively and responsibly access, use, understand and engage with media of all kinds.

Digital media literacy is the ability to critically, effectively and responsibly access, use, understand and engage with media of all kinds.

How can teachers equip their students to successfully and ethically navigate the digital world?

Today's definition of literacy is more than reading and writing. In order to be functionally literate in our media-saturated world, children and young people—in fact, all of us—have to be able to read the messages that daily inform us, entertain us and sell to us. Media literacy education, therefore, must begin long before children become print literate to prepare them to critically engage with the media they consume.

Media are all around us. From the TV we watch and the advertisements we see to the social media sites we use and the news we read. Our digitally connected world is constantly changing how we play, learn and interact with each other.

This lesson asks students, in groups, to take their issue and solution to the streets. In order to enact real change through action for the benefit of the larger community, each chosen topic will need to be exposed to and understood by other members of the community. In this lesson, students will design a community outreach promotional campaign in order to effect real change that matters to them. If the students have completed the Digital Storytelling for Community Engagement lesson and have created their own Digital Story, this digital project can be used as the starting point/product with which to share with others. If not, groups of students can create a hypothetical solution to an existing problem, which then could be disseminated to the larger community using their designed outreach strategy.

In groups, students will create a Digital Story which addresses a topic, theme or issue that is affecting them. All stages of production will be covered, including research, storyboarding their idea into a visual organizational layout, practicing capturing quality photographs and interviews, and finally weaving their Digital Story into a finished project using computer editing software.

OTTAWA, Aug. 31, 2017 – Back to school for today’s teenagers looks a lot different than it used to. On top of new classes and friends, they might also be exploring new social media networks, online relationships or digital personas.

Now is a good time to think about how we are creating, curating and engaging with online content.
Digital Citizen Day is October 25, 2023, and Media Literacy Week is October 23-27, 2023. MediaSmarts is focusing on spreading positivity online as a part of their campaign.


The DigitalSmarts program is a series of eight hour-long workshops designed to teach important everyday digital skills. The workshops include hands-on activities and videos and cover topics such as: protecting privacy and security online, job searching, shopping and banking online, using social media, searching the internet effectively and managing screen time for kids.