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Understanding AI: Online Content

Generative AI is a new and evolving technology. It has many productive uses like acting as a research aid for homework or an assistant when planning an event. But like most technology that came before, generative AI can also be used for harmful purposes; for instance, it can be used to create fake websites, voice recordings, videos, images, and social media posts that mislead, embarrass or hurt people. What used to require a lot of technical skill to create, can now be done easily: most people who make fake content use widely-available AI tools.

Artificial intelligence, Internet & Mobile

Sex and Relationships in the Media

The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.

Gender Representation, Stereotyping

From stovepipe hats to Spider-Man: The U.S. presidential inauguration as a media event

As media outlets continue to close and advertising budgets shrink, the once-mighty Super Bowl is receiving much less buzz than usual. A number of major advertisers, such as Federal Express and troubled automaker General Motors, have decided not to run Super Bowl ads at all this year. Another January event, though, is attracting a surprising amount of media attention: the U.S. presidential inauguration.

Environment, Events, Journalism & News

What Every Parent Should Know About Screen Time: Expert Advice

Originally published on CBC Parents.

Editor's note: There is so much conflicting information about screen time, and a lot of it serves to make us feel guilty, worried or both. We asked the Director of Education at Media Smarts (Canada's Centre for Digital and Media Literacy), Matthew Johnson, to give us the straight goods on the latest info. What is the big deal with screen time? Here's his response.

Movies, Music, Television, Video Games

Kung fu? In my Karate Kid?

Why is a movie about a young boy learning kung fu called The Karate Kid? For most of the film's young audience, Jaden Smith's break-out movie doesn't explain the confusion. Their parents and older siblings, however, may recall the earlier installments in this series which started with a young Ralph Macchio learning karate from Noriyuki “Pat” Morita, a movie which started as the hero's quest to learn karate to overcome his tormentors and evolved by film's end into a coming-of-age story about the bond between mentor and student. The first Karate Kid struck a chord with audiences, becoming the fifth-highest grossing film of 1984.

Marketing & Consumerism, Media Production, Movies

New program to address bias and hate in media

Ottawa March 28, 2012 – Media Awareness Network (MNet) today launched a new suite of digital and media literacy resources to help educate young people about how media representations can negatively influence how we view certain groups in society.

A Princess Story – Printable activity sheet  

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Gender Representation, Stereotyping

Outcome Chart - Ontario - Health and Physical Education Grade 3

This outcome chart contains media-related learning outcomes from the Ontario Grade 3 Health and Physical Education curriculum with links to supporting resources on the MediaSmarts site.

Teaching the Key Concepts: The Convergence Revolution

Contemporary communication means that the boundaries of genre once controlled by conventions are being smashed as advertising enters journalism and live voices are replaced by texts or tweets. I believe these changes have made the key concepts more relevant and more important to understanding communication in the revolution of convergence. More than ever students need to understand the modes of communication and then obtain the necessary skills to do so in the convergence revolution.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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