Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Outcome Chart - Saskatchewan - English Language Arts 9
This outcome chart contains media-related learning outcomes from the Saskatchewan, Grade 9 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.
In the elementary curriculum in Saskatchewan, learning objectives for media studies are included as a category within the supporting domain, Oracy and Literacy: Media. Media-related objectives can also be found within Speaking and Listening, Reading and Response to Literature, Writing, Educational Drama, Research and Presentation and Computer Applications.
Children and advertising
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Intellectual Property: Key Concepts
Intellectual property - Anything that comes into being through invention or artistic creation. When an intellectual property is also real property, it is possible to own one but not the other – so that owning a painting (real property right) does not automatically give you the right to make copies of it (intellectual property right).
Prince Edward Island - English Language Arts 621A/B (Grade 12)
Reading and Viewing
GCO 4: Select, read, and view with understanding, a range of literature, information, media, and visual texts.
Specific Expectations
SCO 4: critically analyse the purpose, structure, and characteristics of a variety of texts (fiction, non-fiction, drama, poetry/lyrics, and visual/multimedia)
Outcome Chart - Ontario - Innovation, Creativity and Entrepreneurship
Overall Expectations:
Innovation, creativity, and entrepreneurship support the ability to turn ideas into action in order to meet the needs of a community. These skills include the capacity to develop concepts, ideas, or products for the purpose of contributing innovative solutions to economic, social, and environmental problems.
Plagiarism
Closely associated with intellectual property – but slightly different – is plagiarism.
Privacy Pirates
When we think about the privacy risks that youth face online, we tend to think in terms of teens and tweens oversharing on cell phones and social networks. Increasingly, though, children are facing privacy issues younger and younger: according to a 2014 study from the UK, kids aged 13-14 said they were eight and a half years old when they first went online, kids aged 11-12 said they were eight and kids aged nine to ten said they had gone online when they were just six years old.[1]