Outcome Chart - Manitoba - Science 8
Recognizing Emotional Appeals
This is the third lesson in the Critical Thinking Across the Curriculum series, though it can also be delivered independently. In it, students learn how we can be persuaded by emotional appeals as well as by arguments. After identifying emotionally charged words, they find them in an article and analyze their persuasive effect. Students study a public service announcement to examine how images and story can be emotionally persuasive, then watch a pair of videos to compare how they use emotional persuasion. They then conduct a red teaming exercise to identify the possible risks or drawbacks of using emotional appeals and ways of mitigating those. Finally, they create their own persuasive work using emotionally charged languages, images and music.
Contemporary Canadian Studies 11
Overall Expectations:
Learners will justify a response to a question relating to an issue in Canadian history.
Specific Expectations:
10.1: Formulate an inquiry question in relation to an issue in Canadian history
Mirror Image
In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.
Outcome Chart - Ontario - Geography CGG3O: Travel and Tourism: A Geographic Perspective
This chart contains media-related learning outcomes from Ontario, Curriculum for Geography CGG3O: Travel and Tourism: A Geographic Perspective, with links to supporting resources on the MediaSmarts site.
Outcome Chart - Prince Edward Island - Health Education Grade 2
This outcome chart contains media-related learning outcomes from the Prince Edward Island Grade 2 Health Education with links to supporting resources on the MediaSmarts site.
Kids, Alcohol and Advertising
In this lesson, students learn to recognize how the advertising genre is used to build brand loyalty for "parity products"—products like alcohol where there is little difference in taste or performance. Students learn to deconstruct the "Three Ps" of branding: Personality (the product's "vibe"), Position (the target audience), and Promise (the fantasy sold to the consumer). The lesson culminates in an "Ad Satire" assessment where students create a parody ad that "unmasks the brand" by flipping a glamorized media promise into a realistic social or medical consequence.
Where do we get information about health and science?
While many of us strongly prefer online sources when seeking out health and science information, a majority first encounter health or science stories through traditional news outlets.
Indigenous expression in the arts and media
In the 19th century, Métis leader Louis Riel reportedly predicted: “My people will sleep for one hundred years. When they awaken, it will be the artists who give them back their spirit.” Most Indigenous groups in Canada have relied on the oral tradition to convey an idea, message or value.