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Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Body Image, Marketing & Consumerism, Tobacco Marketing

Camera Shots - Lesson

In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.

Media Production, Movies, Television

Comic Book Characters

In this lesson, students learn how shapes are used in character design in comics and animation and look at how male and female characters are depicted in comic books. Using a Comic Book Analysis sheet, students will record the attributes of male and female comic book characters. As a class, students will record common patterns and discuss what messages about men and women are communicated. Students then design a comic book character that uses shapes to communicate what they think a real hero is.

Comics, Gender Representation, Stereotyping

Introducing TV Families - Lesson

This lesson encourages children to explore the differences between their real families and TV families by imagining how their own families might be portrayed on a television show.

Diversity in Media, Stereotyping, Television

What do Halloween costumes say?

This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.

Marketing & Consumerism, Stereotyping

The Price of Happiness - Lesson

In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.

Body Image, Gender Representation, Marketing & Consumerism

The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Body Image, Marketing & Consumerism, Stereotyping

Exposing Gender Stereotypes - Lesson

This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

Body Image, Gender Representation, Movies, Music, Stereotyping, Television

The Privacy Dilemma

In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.

Digital Citizenship, Internet & Mobile, Online Marketing, Privacy, Social Networking

Media Kids

In this lesson, students deconstruct gender portrayal and depictions of boys and girls in the media. They begin by looking at the appearance and mannerisms of boys and girls in TV, movies, ads and comic books and identify any stereotypes that are used. In a series of group activities, students explore gender stereotypes and representation in greater depth, as well as compare these representations to their own life experiences.

Gender Representation, Stereotyping, Television

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