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Marketing and Consumerism - Overview

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Marketing & Consumerism

Movies - Special Issues for Young Children

  • It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They're learning more every time, as well as getting comfort from the familiar.

Movies

Cyber Security: Special Issues for Teens

Teens use the internet as much, and in similar ways, as adults. But they also often engage in risky behaviour such as downloading sketchy apps or pirated music. Social networking sites can also expose teens to a variety of security risks.

Cyber Security, Digital Citizenship, Internet & Mobile

Online Hate - An Introduction

Since its earliest days, the internet has been hailed as a uniquely open marketplace of ideas and it’s become an essential means for people to access information and services. The downside of this is that, alongside its many valuable resources, the internet also offers a host of offensive materials – including hateful content – that attempt to inflame public opinion against certain groups and to turn people against one another.

Internet & Mobile, Online Hate

Online Hate and Free Speech

The line between hate speech and free speech is a thin one, and different countries, platforms and communities have different levels of tolerance. The line is even thinner in digital environments where hateful comments posted lawfully in one country can be read in other countries where they may be deemed unlawful.

Internet & Mobile, Online Hate

Racial and Cultural Diversity in News Media

Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.

Diversity in Media, Journalism & News, Stereotyping, Visible Minorities

Media Portrayals of Persons with Disabilities: Introduction

Persons with disabilities might best be described, in the media at least, as an invisible minority: though a large segment of the population has a physical or mental disability they have been almost entirely absent from the mass media until recent years. Moreover, when persons with disabilities appear they almost always do so in stereotyped roles.

Diversity in Media, Persons with Disabilities, Stereotyping

Media Portrayals of Persons with Disabilites: Solutions

Media producers have recognized that they must make efforts to better represent persons with disabilities.

Diversity in Media, Persons with Disabilities, Stereotyping

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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