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The impact of stereotyping on young people

Generations of North American children have grown up watching “cowboys and Indians” films and TV shows and reading books such as The Adventures of Tom Sawyer and Little House on the Prairie. Popular films and novels reinforced the notion that Indigenous people existed only in the past—forever chasing buffalo or being chased by the cavalry. These images showed them as destined to remain on the margins of “real” society. Such impressions and childhood beliefs, set at an early age, are often the hardest to shake: as Anishinaabe writer Jesse Wente explains, “In the absence of appropriate representations of Indigenous Peoples in the media, misrepresentations become the accepted ‘truth.’”[1]

Indigenous People, Diversity in Media, Stereotyping

Generative AI

Generative AI is what we call AI systems that can generate things like images, video, voice and text. They do this by first encoding many examples of the kind of content they’re going to make, then decoding to make something new.

Artificial intelligence

MediaSmarts Open Call for Teen Fact-Checkers Winter-Spring 2025

MediaSmarts, Canada’s centre for digital media literacy and a registered charity, is excited to announce that the bilingual Teen Fact-Checking Network (TFCN) program - Réseau vérif ado in Canada will be continuing into 2025! This international program was started in 2018 by MediaWise, a nonpartisan, nonprofit initiative of the Poynter Institute in the U.S., and has since expanded to Brazil, Germany, India, Spain, and Bulgaria.

Cyberbullying Overview

For most youth, the internet is all about socializing, and while most of these social interactions are positive, some use the technology to intimidate and harass others – a phenomenon known as cyberbullying.

Cyberbullying, Digital Citizenship, Internet & Mobile

Intellectual Property: Overview

What is intellectual property?: A novel? A film script? A joke? A cook book? A character in a TV show? A painting? The lyrics to a song? All of these are intellectual property.

Intellectual Property

Defining Digital Citizenship

If the key concepts are what students must understand, the core competencies are what they have to be able to do, and the framework topics  are what they need to know, then digital citizenship may be imagined as the ideal outcome of media education. Digital citizenship is, therefore, realized when people have developed the ability to access, use, understand and engage with media, including online communities; apply critical thinking to media and networked tools; and possess the content knowledge needed to do all these things ethically and effectively.

Companion reading

Once you’ve found information online – or someone has shared it with you – how do you know if it’s true, or at least credible? In other words, how do you verify the information? The internet is a unique medium in that it allows anyone – not just experts – to write on any topic and to broadcast it to a wide audience.

Authenticating Information

Ethical Development

As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles: the desire to avoid punishment (Stage I) and the desire to obtain rewards (Stage II), which are then followed by a wish to fit in and conform in order please others (Stage III) and a duty to follow rules, laws and social codes (Stage IV). Last comes the sense of participating in a social contract (Stage V) and, finally, a morality that looks to universal ethical principles of justice and the equality and dignity of all people (Stage VI).

Online Ethics

Become Aware of Your Own Biases

One of the hardest things about being a responsible sharer is to be aware of your own biases, the reasons why you might be more likely to believe something without evidence. These are aspects of the way we think that can lead us to accept false statements, reject true ones, or simply not ask enough questions.

Authenticating Information

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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