The impact of stereotyping on young people

Generations of North American children have grown up watching “cowboys and Indians” films and TV shows and reading books such as The Adventures of Tom Sawyer and Little House on the Prairie. Popular films and novels reinforced the notion that Indigenous people existed only in the past—forever chasing buffalo or being chased by the cavalry. These images showed them as destined to remain on the margins of “real” society. Such impressions and childhood beliefs, set at an early age, are often the hardest to shake: as Anishinaabe writer Jesse Wente explains, “In the absence of appropriate representations of Indigenous Peoples in the media, misrepresentations become the accepted ‘truth.’”^[1]

Resisting Stereotypes and Working for Change

Although many concerns remain about how gender represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from the conflicted Star Wars hero Ahsoka to Marvel characters such as Echo and Ms. Marvel to more realistic characters like Never Have I Ever’s Devi, while a growing number of movies and TV shows are questioning narrow definitions of masculinity.

Common Portrayals of Persons with Disabilities

Part of stereotyping is the attitude that all members of a particular group are the same, or else fall into a very small number of types. This is particularly true in the few cases where persons with a disability appear in media

Media Coverage of Women and Women's Issues

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

Become Aware of Your Own Biases

One of the hardest things about being a responsible sharer is to be aware of your own biases, the reasons why you might be more likely to believe something without evidence. These are aspects of the way we think that can lead us to accept false statements, reject true ones, or simply not ask enough questions.

English Language Arts 7-9 Overview

Each Atlantic Province follows closely the Atlantic Provinces Education Foundation Framework for English Language Arts. In this Framework, media literacy is integrated throughout the English Language Arts curriculum under the general learning outcomes of Speaking and Listening, Reading and Viewing and Writing and Other Ways of Representing.

The following excerpt from Atlantic Canada English Language Arts Curriculum, Grades 7-9, details how media education has been integrated into the Atlantic curriculum.

Can Media Literacy Backfire?

If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

Strategies for Fighting Cyberbullying

Cyberbullying is everyone’s business and the best response is a pro-active or preventative one. From the outset, we can reduce the risks associated with internet use if we engage in an open discussion with our children about their online activities and set up rules that will grow along with them. Cyberbullying is strongly connected with moral disengagement – the ways we can fool ourselves into thinking it’s all right to do something we know is wrong or to not do something we know is right – so activating kids’ empathy and moral judgment is a key aspect of preventing both offline and online bullying.

Where do we get information about health and science?

While many of us strongly prefer online sources when seeking out health and science information, a majority first encounter health or science stories through traditional news outlets.

English Language Arts 10-12

The Newfoundland language arts curriculum includes expectations that incorporate media education themes. The curriculum document English Language Arts Grades 10-12 Overview (2001) includes a section that demonstrates the complementary relationship between media literacy and English language arts:

Today’s students live in an information and entertainment culture that is dominated by images, both moving and static.