Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.

This lesson helps students understand how self-image can influence lifestyle choices.

In this lesson, students investigate how tobacco companies frame their products in different ways for different audiences.

In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.