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The Concerns About Video Games

The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]

Gender Representation, Stereotyping, Video Games, Violence, Visible Minorities

Television Newscasts - Lesson

"Television Newscasts" helps students develop a critical awareness of how television news is shaped and manipulated and how they, as audience members may be affected by this.

Journalism & News, Stereotyping, Television

Spoiled Bratz

It's been a rough couple of months for a brat. Or rather for Bratz – the giant-headed, almond-eyed, scantily dressed dolls that have been giving Barbie a scare for the last few years. One of the toy success stories of the last decade, the Bratz juggernaut now shows signs of slowing down: first, a $100 million judgment against the dolls' manufacturer, MGA Entertainment, which ruled that the original designer first drew them while still under contract at Mattel; then a successful campaign by parents to keep Bratz books out of the Scholastic catalogue, which places books in thousands of schools across North America; and, most painfully, reports that stores have cut shelf space for Bratz by as much as 50 per cent.

Body Image, Resources, Stereotyping

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping

Managing tech at home during the holidays

The holidays are a perfect time to cozy up as a family and watch festive movies and TV shows together. It’s also a time when kids are on the receiving end of a lot of marketing, and some kids will be given new tech devices as gifts.  

We've compiled some of our best resources for managing tech at home during the holidays, from setting rules around digital devices, to teaching kids about consumerism, to engaging with your kids on the content you’re watching together.  

Internet & Mobile, Marketing & Consumerism, Stereotyping

Images of Learning: Elementary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on TV. (It is also a good follow-up to the elementary lesson TV Stereotypes.)

Stereotyping, Television

Exposing Gender Stereotypes - Lesson

This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

Body Image, Gender Representation, Movies, Music, Stereotyping, Television

Scapegoating and Othering - Lesson

In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.

Digital Citizenship, Internet & Mobile, Journalism & News, Online Hate, Stereotyping

Images of Learning: Secondary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.

Movies, Stereotyping, Television

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

Gender Representation, Marketing & Consumerism, Stereotyping, Television

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